ALEX Classroom Resources

   View Standards     Standard(s): [ARTS] MED (6) 2 :

2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent.

[ARTS] MED (6) 4 :

4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience.

[ARTS] MED (6) 11 :

11) Identify, describe, and analyze how message and meaning are created by components in media arts productions.

[ARTS] MED (7) 2 :

2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources.

[ARTS] MED (7) 3 :

3) Coordinate production processes to combine content and components for specific purpose and meaning in media arts productions, demonstrating understanding of associated principles.

a. Utilize narrative structure and composition.

Example: Write, perform, direct, and produce a short film.

[ARTS] MED (7) 11 :

11) Describe, compare, and analyze the qualities of and relationships among the components in media arts productions.

[ARTS] MED (8) 2 :

2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context.

[ARTS] MED (8) 4 :

4) Modify and refine media artworks, improving technical quality and intentionally accentuating selected expressive and stylistic elements, to reflect an understanding of purpose, audience, and setting.

[ARTS] MED (8) 12 :

12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention.

Students will explore the differences in written and spoken text by watching digital videos with and without audio narration.  They will identify how images and words enhance each other.  They will write essays that will become captions for a class-created video.  There are nine lessons in this unit.        

   View Standards     Standard(s): [ARTS] MED (6) 2 :

2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent.

[ARTS] MED (6) 4 :

4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience.

[ARTS] MED (6) 9 :

9) Fulfill various tasks and defined processes in the presentation and/or distribution of media arts productions, utilizing various presentation formats.

Example: Explore various methods of release for name brand product advertising.

[ARTS] MED (6) 12 :

12) Identify, describe, and analyze how various forms, methods, and styles in media arts productions manage audience experience.

[ARTS] MED (7) 1 :

1) Produce various ideas and solutions for media arts products, applying chosen creative processes.

a. Use concept modeling and prototyping.

Example: Create a conceptual drawing and input into a computer to use a 3D printer to create a game character.

[ARTS] MED (7) 2 :

2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources.

[ARTS] MED (7) 11 :

11) Describe, compare, and analyze the qualities of and relationships among the components in media arts productions.

[ARTS] MED (8) 1 :

1) Generate various ideas, goals, and solutions for original media arts products, applying focused creative processes through divergent thinking and experimentation.

[ARTS] MED (8) 2 :

2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context.

[ARTS] MED (8) 12 :

12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention.

Students will observe children's products and discuss their likes and dislikes about each product. They will view a variety of advertisements and decide if they would purchase the item or not. They will begin drawing an advertisement for a product. 

   View Standards     Standard(s): [ARTS] MED (6) 1 :

1) Generate variations of goals and solutions for media arts products, utilizing chosen creative processes.

Example: Rewrite commercials to reflect truth in advertising.

[ARTS] MED (6) 2 :

2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent.

[ARTS] MED (6) 4 :

4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience.

[ARTS] MED (6) 11 :

11) Identify, describe, and analyze how message and meaning are created by components in media arts productions.

[ARTS] MED (6) 12 :

12) Identify, describe, and analyze how various forms, methods, and styles in media arts productions manage audience experience.

[ARTS] MED (7) 1 :

1) Produce various ideas and solutions for media arts products, applying chosen creative processes.

a. Use concept modeling and prototyping.

Example: Create a conceptual drawing and input into a computer to use a 3D printer to create a game character.

[ARTS] MED (7) 2 :

2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources.

[ARTS] MED (7) 4 :

4) Independently improve and refine media artworks by intentionally emphasizing particular expressive elements to reflect an understanding of purpose, audience, or place.

Example: Take clips of 3D animated film and change colors and position of characters to change audience response.

[ARTS] MED (7) 12 :

12) Describe, compare, and analyze how various forms, methods, and styles in media arts productions interact with personal preferences in influencing audience experience.

[ARTS] MED (8) 1 :

1) Generate various ideas, goals, and solutions for original media arts products, applying focused creative processes through divergent thinking and experimentation.

[ARTS] MED (8) 2 :

2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context.

[ARTS] MED (8) 3 :

3) Implement production processes to integrate content and stylistic conventions for determined meaning in media arts productions, demonstrating understanding of associated principles.

a. Utilize theme and unity.

Example: Construct a podcast script for a specific holiday, unifying current and past events.

[ARTS] MED (8) 4 :

4) Modify and refine media artworks, improving technical quality and intentionally accentuating selected expressive and stylistic elements, to reflect an understanding of purpose, audience, and setting.

[ARTS] MED (8) 12 :

12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention.

Students will discuss the purpose, target audience, and value of advertisements.  Students will create original, hand-drawn advertisements. They will continue to work on their advertisements by adding more details, such as color, text, and symbols (such as price).

   View Standards     Standard(s): [ARTS] MED (6) 2 :

2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent.

[ARTS] MED (6) 4 :

4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience.

[ARTS] MED (6) 11 :

11) Identify, describe, and analyze how message and meaning are created by components in media arts productions.

[ARTS] MED (7) 2 :

2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources.

[ARTS] MED (7) 3 :

3) Coordinate production processes to combine content and components for specific purpose and meaning in media arts productions, demonstrating understanding of associated principles.

a. Utilize narrative structure and composition.

Example: Write, perform, direct, and produce a short film.

[ARTS] MED (8) 2 :

2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context.

[ARTS] MED (8) 4 :

4) Modify and refine media artworks, improving technical quality and intentionally accentuating selected expressive and stylistic elements, to reflect an understanding of purpose, audience, and setting.

[ARTS] MED (8) 12 :

12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention.

[ARTS] MED (8) 17 :

17) Demonstrate and explain how media art productions and ideas relate to various contexts, purposes, and values.

Examples: Democracy, environment, or connecting people and places.

Students will complete their advertisements and identify the key elements. Working in pairs, they will create a new children's product and a marketing strategy. They will apply advertising design strategies to market their product.