ALEX | Alabama Learning Exchange

Media Awareness I: The Basics of Advertising

Classroom Resource Information

Title:

Media Awareness I: The Basics of Advertising

URL:

https://www.kennedy-center.org/education/resources-for-educators/classroom-resources/lessons-and-activities/lessons/6-8/media-awareness-I-the-basics-of-advertising/

Content Source:

Other
The Kennedy Center

Type:

Lesson/Unit Plan

Overview:

Students will observe children's products and discuss their likes and dislikes about each product. They will view a variety of advertisements and decide if they would purchase the item or not. They will begin drawing an advertisement for a product.

Content Standard(s):

Arts Education ARTS (2017) Grade: 6 Media Arts	2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 2: Organize and develop artistic ideas and work. Process Components: Develop Essential Questions: EU: Media artists plan, organize, and develop creative ideas, plans, and models into process structures that can effectively realize the artistic idea. EQ: How do media artists organize and develop ideas and models into process structures to achieve the desired end product? Concepts & Vocabulary: Generate brainstorm research investigate Goals film video audio digital storyboard organize Systematize ideas Customize process who is this product for? Experiment move scenes or sound clips rearrange images change characters tell the story from various character view points Assess Evaluate the quality of each part of the work. customize for who is viewing/ listening Skill Examples: Brainstorm with and list many, varied, and unusual ideas for a class media arts project. Upon choosing a process for creating the product, list many, varied, and unusual ways to work within the limitations of equipment and resources in the classroom. In a group and after brainstorming choose one idea and create proposal for a media arts production that meets the groups artistic goals. Evaluate the proposal with given criteria for purpose and intent. After researching choose many and varied images and sound for a media arts production that convey a specific purpose. Modify the perspective of the images and sounds to communicate one's own meaning. Assess a classmate's media arts product that modified elements and components of another product to communicate his/her own purpose and to a different audience. Use a provided rubric.
Arts Education ARTS (2017) Grade: 6 Media Arts	4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 3: Refine and complete artistic work. Process Components: Construct Essential Questions: EU: The forming, integration, and refinement of aesthetic components, principles and processes creates purpose, meaning and artistic quality in media artwork. EQ: What is required to produce a media artwork that conveys purpose, meaning, and artistic quality? How do media artists improve/refine their work? Concepts & Vocabulary: Generate brainstorm research investigate Goals film video audio digital storyboard organize Systematize ideas Customize process who is this product for? Experiment move scenes or sound clips rearrange images change characters tell the story from various character view points Assess Evaluate the quality of each part of the work. customize for who is viewing/ listening Skill Examples: Brainstorm with and list many, varied, and unusual ideas for a class media arts project. Upon choosing a process for creating the product, list many, varied, and unusual ways to work within the limitations of equipment and resources in the classroom. In a group and after brainstorming choose one idea and create proposal for a media arts production that meets the groups artistic goals. Evaluate the proposal with given criteria for purpose and intent. After researching choose many and varied images and sound for a media arts production that convey a specific purpose. Modify the perspective of the images and sounds to communicate one's own meaning. Assess a classmate's media arts product that modified elements and components of another product to communicate his/her own purpose and to a different audience. Use a provided rubric.
Arts Education ARTS (2017) Grade: 6 Media Arts	9) Fulfill various tasks and defined processes in the presentation and/or distribution of media arts productions, utilizing various presentation formats. Example: Explore various methods of release for name brand product advertising. Unpacked Content Artistic Process: Producing Anchor Standards: Anchor Standard 6: Convey meaning through the presentation of artistic work. Process Components: Present Essential Questions: EU: Media artists purposefully present, share, and distribute media artworks for various contexts. EQ: How does time, place, audience, and context affect presenting or performing choices for media artworks? How can presenting or sharing media artworks in a public format help a media artist learn and grow? Concepts & Vocabulary: Justify cite evidence support your view integrate put together mash-up Central idea What the piece is mostly about theme artistic & design skills creativity problem solving creative talent technical skills proficiency with computers video & audio recording & editing equipment career skills good communication, writing, researching and editing skills Skill Examples: Choose a media arts product and by responding to teacher questions, justify how diverse contents and forms support a central idea. In a creative team with assigned roles, use creative thinking to choose a topic for a media arts project that combines two art forms and has been revised at least twice. The project will reflect formal technique according to a provided rubric with a clear attempt to problem-solve in production journals. Create a media arts product that addresses a specific problem at school and revise the plan and process at least twice based on constraints. In a creative team with assigned roles, explore the tools available in the classroom in both a standard and novel way and adapt the tools available to construct a media arts product. After listing tasks needed for a presentation and distribution of a media arts product, complete each task and evaluate performance with a given rubric. After sharing a media arts product with a younger group of students, debrief with the teacher about the results and improvements that could be made for the presentation.
Arts Education ARTS (2017) Grade: 6 Media Arts	12) Identify, describe, and analyze how various forms, methods, and styles in media arts productions manage audience experience. Unpacked Content Artistic Process: Responding Anchor Standards: Anchor Standard 7: Perceive and analyze artistic work. Process Components: Perceive Essential Questions: EU: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production. EQ: How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experiences? Concepts & Vocabulary: message what is said, heard meaning sense or interpretation of the work Skill Examples: After watching a public service announcement, identify and describe how the messages were created by the individual components. Responding to teacher questions, determine the effectiveness of the message and meaning. After watching an episode of a popular dramatic show, identify and describe the various methods and styles and the effect on the class. Responding to teacher questions, discuss how audience experience can be managed. Watch and respond to a series of political ads. Complete a teacher-made rubric for each, evaluating the purpose, meaning and message. Using a class made checklist for basic principles, processes, grade one of your own media arts products. Score the product in two different contexts and compare the results, and make changes to make it better. Meet and give constructive feedback.
Arts Education ARTS (2017) Grade: 7 Media Arts	1) Produce various ideas and solutions for media arts products, applying chosen creative processes. a. Use concept modeling and prototyping. Example: Create a conceptual drawing and input into a computer to use a 3D printer to create a game character. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 1: Generate and conceptualize artistic ideas and work. Process Components: Conceive Essential Questions: EU: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts. EQ: How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original? Skill Examples: List various ideas generated through experimenting with combining standard ideas for a media arts product. Choose one idea to develop based on identified artistic goals and justify the choice. Use modeling and prototyping to share the idea with the class. In a group, apply self-developed criteria for intent, resources, and context to critique the entire idea to presentation process of the group's media arts product proposal. Storyboard a plan for a media arts product that serves as a PSA for a community organization, choosing stylistic conventions that support the narrative. Exchange copies of media arts products with a classmate. In the spirit of exploration and experimentation, modify and refine a product by emphasizing specific expressive elements.
Arts Education ARTS (2017) Grade: 7 Media Arts	2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 2: Organize and develop artistic ideas and work. Process Components: Develop Essential Questions: EU: Media artists plan, organize, and develop creative ideas, plans, and models into process structures that can effectively realize the artistic idea. EQ: How do media artists organize and develop ideas and models into process structures to achieve the desired end product? Skill Examples: List various ideas generated through experimenting with combining standard ideas for a media arts product. Choose one idea to develop based on identified artistic goals and justify the choice. Use modeling and prototyping to share the idea with the class. In a group, apply self-developed criteria for intent, resources, and context to critique the entire idea to presentation process of the group's media arts product proposal. Storyboard a plan for a media arts product that serves as a PSA for a community organization, choosing stylistic conventions that support the narrative. Exchange copies of media arts products with a classmate. In the spirit of exploration and experimentation, modify and refine a product by emphasizing specific expressive elements.
Arts Education ARTS (2017) Grade: 7 Media Arts	11) Describe, compare, and analyze the qualities of and relationships among the components in media arts productions. Unpacked Content Artistic Process: Responding Anchor Standards: Anchor Standard 7: Perceive and analyze artistic work. Process Components: Perceive Essential Questions: EU: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production. EQ: How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experiences? Skill Examples: Review a series of media arts products and respond to questions concerning the relationships between components and style by comparing and contrasting. Review two media arts products and create a Venn Diagram to analyze the methods, forms, and styles by comparing and contrasting how each manages audience experience. Review a series of media arts products and make a list to compare and contrast. Interview a community media artist to develop a list of criteria in which to evaluate media arts productions. Apply these criteria to at least five media arts productions and be prepared to give constructive feedback.
Arts Education ARTS (2017) Grade: 8 Media Arts	1) Generate various ideas, goals, and solutions for original media arts products, applying focused creative processes through divergent thinking and experimentation. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 1: Generate and conceptualize artistic ideas and work. Process Components: Conceive Essential Questions: EU: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts. EQ: How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original? Concepts & Vocabulary: Creativity Experimentation Collaborate Roles Jobs Delegation Aesthetics Beauty Design process Stylistic conventions Theme Unity Skill Examples: List unusual ideas generated through experimenting with combining standard ideas for a media arts product. Choose one idea to develop based on identified artistic goals and justify the choice. Use improvisation develop a script/ storyboard for production. In a group, apply given criteria for intent, resources, and context to critique the entire idea-to-presentation process of the group's media arts product proposal. Outline a plan for a media arts product that serves as a PSA for a community organization, choosing stylistic conventions that support unity and theme. Exchange copies of media arts products with a classmate. In the spirit of exploration and experimentation, modify and refine a product to purpose and audience for a different setting. Meet and explain choices in modifications.
Arts Education ARTS (2017) Grade: 8 Media Arts	2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context. Unpacked Content Artistic Process: Creating Anchor Standards: Anchor Standard 2: Organize and develop artistic ideas and work. Process Components: Develop Essential Questions: EU: Media artists plan, organize, and develop creative ideas, plans, and models into process structures that can effectively realize the artistic idea. EQ: How do media artists organize and develop ideas and models into process structures to achieve the desired end product? Concepts & Vocabulary: Creativity Experimentation Collaborate Roles Jobs Delegation Aesthetics Beauty Design process Stylistic conventions Theme Unity Skill Examples: List unusual ideas generated through experimenting with combining standard ideas for a media arts product. Choose one idea to develop based on identified artistic goals and justify the choice. Use improvisation develop a script/ storyboard for production. In a group, apply given criteria for intent, resources, and context to critique the entire idea-to-presentation process of the group's media arts product proposal. Outline a plan for a media arts product that serves as a PSA for a community organization, choosing stylistic conventions that support unity and theme. Exchange copies of media arts products with a classmate. In the spirit of exploration and experimentation, modify and refine a product to purpose and audience for a different setting. Meet and explain choices in modifications.
Arts Education ARTS (2017) Grade: 8 Media Arts	12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention. Unpacked Content Artistic Process: Responding Anchor Standards: Anchor Standard 7: Perceive and analyze artistic work. Process Components: Perceive Essential Questions: EU: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production. EQ: How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experiences? Skill Examples: Review a series of media arts products and respond to questions concerning the relationships between components and style. Review two media arts products and create a Venn Diagram to analyze their methods, forms, and styles by comparing and contrasting how each manages audience experience along with the intention of each. Review a series of media arts products and create a T-Chart to compare and contrast how intentions, forms and contexts affects the meaning of each. Interview a community media artist and evaluate his/her production processes using self-developed criteria and considering context and artistic goals. Record your interview in a podcast.

Tags:

advertisement, intent, intention, marketing, media arts, production

License Type:

Custom Permission Type
See Terms: https://www.kennedy-center.org/terms-conditions/
For full descriptions of license types and a guide to usage, visit :
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Comments

This is part 1 of a 3 part unit.

Part 2: Media Awareness II: Key Concepts in Advertising

Part 3: Media Awareness III: Crossing the Finish Line

This resource provided by:

Author:

Tiffani Stricklin

ALEX Classroom Resource

Media Awareness I: The Basics of Advertising