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Overview:
When you are writing something for work in the marketing, sales, and services industry, one of the most important things to consider is your audience. To whom are you writing, and what information do they need? A social media employee, an interior designer, and a marketing employee at a lumber company share examples and tips. This source provides instruction and discussion with considering your audience and purpose when crafting workplace documents.
Handouts and materials associated with this resource can be found to the right of the video under the heading, "Support Materials for Use with Students".