Audience and Purpose in Marketing and Sales Writing | Workplace Essential Skills

  Classroom Resource Information  

Title:

Audience and Purpose in Marketing and Sales Writing | Workplace Essential Skills

URL:

https://aptv.pbslearningmedia.org/resource/ket-workready-49/audience-and-purpose-in-marketing-and-sales-writing-video-workplace-essential-skills/

Content Source:

PBS
Type: Audio/Video

Overview:

When you are writing something for work in the marketing, sales, and services industry, one of the most important things to consider is your audience. To whom are you writing, and what information do they need? A social media employee, an interior designer, and a marketing employee at a lumber company share examples and tips. This source provides instruction and discussion with considering your audience and purpose when crafting workplace documents. 

Content Standard(s):
English Language Arts
ELA2021 (2021)
Grade: 6
13. Create and edit digital products that are appropriate in subject and purpose for a particular audience or occasion.

Examples: social media posts, blog posts, podcast episodes, infographics
English Language Arts
ELA2021 (2021)
Grade: 7
14. Create and edit digital products that are appropriate in subject, occasion, audience, purpose, and tone.
English Language Arts
ELA2021 (2021)
Grade: 8
13. Create and edit digital products that are appropriate in subject, occasion, audience, point of view, purpose, and tone.
English Language Arts
ELA2021 (2021)
Grade: 9
14. Create and edit digital texts that are suitable in purpose and tone for their intended audience and occasion.
English Language Arts
ELA2021 (2021)
Grade: 10
14. Create and edit collaborative digital texts that are suitable in purpose and tone for their intended audience and occasion.
Tags: audience, emails, purpose, workplace documents
License Type: Custom Permission Type
See Terms: https://aptv.pbslearningmedia.org/help/terms-of-use/#restrictions
For full descriptions of license types and a guide to usage, visit :
https://creativecommons.org/licenses
AccessibilityAudio resources: includes a transcript or subtitles
Video resources: includes closed captioning or subtitles
Comments

Handouts and materials associated with this resource can be found to the right of the video under the heading, "Support Materials for Use with Students".

  This resource provided by:  
Author: Jessica Byrd