Title: |
Audience and Purpose in Marketing and Sales Writing | Workplace Essential Skills |
URL: |
https://aptv.pbslearningmedia.org/resource/ket-workready-49/audience-and-purpose-in-marketing-and-sales-writing-video-workplace-essential-skills/ |
Content Source: |
PBS
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Type: |
Audio/Video
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Overview: |
When you are writing something for work in the marketing, sales, and services industry, one of the most important things to consider is your audience. To whom are you writing, and what information do they need? A social media employee, an interior designer, and a marketing employee at a lumber company share examples and tips. This source provides instruction and discussion with considering your audience and purpose when crafting workplace documents. |
Content Standard(s): |
English Language Arts ELA2021 (2021) Grade: 6 | 13. Create and edit digital products that are appropriate in subject and purpose for a particular audience or occasion.
Examples: social media posts, blog posts, podcast episodes, infographics | English Language Arts ELA2021 (2021) Grade: 7 | 14. Create and edit digital products that are appropriate in subject, occasion, audience, purpose, and tone. | English Language Arts ELA2021 (2021) Grade: 8 | 13. Create and edit digital products that are appropriate in subject, occasion, audience, point of view, purpose, and tone. | English Language Arts ELA2021 (2021) Grade: 9 | 14. Create and edit digital texts that are suitable in purpose and tone for their intended audience and occasion. | English Language Arts ELA2021 (2021) Grade: 10 | 14. Create and edit collaborative digital texts that are suitable in purpose and tone for their intended audience and occasion. |
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Tags:
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audience, emails, purpose, workplace documents |
License Type:
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Custom Permission Type See Terms: https://aptv.pbslearningmedia.org/help/terms-of-use/#restrictions For full descriptions of license types and a guide to usage, visit :
https://creativecommons.org/licenses
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Accessibility | Audio resources: includes a transcript or subtitles Video resources: includes closed captioning or subtitles |
Comments | Handouts and materials associated with this resource can be found to the right of the video under the heading, "Support Materials for Use with Students". |