ALEX Classroom Resources

ALEX Classroom Resources  
   View Standards     Standard(s): [ARTS] MED (6) 1 :
1) Generate variations of goals and solutions for media arts products, utilizing chosen creative processes.

Example: Rewrite commercials to reflect truth in advertising.

[ARTS] MED (6) 2 :
2) Collaboratively organize, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering purposeful intent.

[ARTS] MED (6) 4 :
4) Assess how elements and components can be altered for specific effects and audience, then refine media artworks to reflect purpose and audience.

[ARTS] MED (6) 11 :
11) Identify, describe, and analyze how message and meaning are created by components in media arts productions.

[ARTS] MED (6) 12 :
12) Identify, describe, and analyze how various forms, methods, and styles in media arts productions manage audience experience.

[ARTS] MED (7) 1 :
1) Produce various ideas and solutions for media arts products, applying chosen creative processes.

a. Use concept modeling and prototyping.

Example: Create a conceptual drawing and input into a computer to use a 3D printer to create a game character.

[ARTS] MED (7) 2 :
2) Design, propose, and evaluate artistic ideas, plans, prototypes, and production processes for media arts productions, considering expressive intent and resources.

[ARTS] MED (7) 4 :
4) Independently improve and refine media artworks by intentionally emphasizing particular expressive elements to reflect an understanding of purpose, audience, or place.

Example: Take clips of 3D animated film and change colors and position of characters to change audience response.

[ARTS] MED (7) 12 :
12) Describe, compare, and analyze how various forms, methods, and styles in media arts productions interact with personal preferences in influencing audience experience.

[ARTS] MED (8) 1 :
1) Generate various ideas, goals, and solutions for original media arts products, applying focused creative processes through divergent thinking and experimentation.

[ARTS] MED (8) 2 :
2) Collaboratively structure and critique ideas, plans, prototypes, and production processes for media arts productions, considering intent, resources, and the presentation context.

[ARTS] MED (8) 3 :
3) Implement production processes to integrate content and stylistic conventions for determined meaning in media arts productions, demonstrating understanding of associated principles.

a. Utilize theme and unity.

Example: Construct a podcast script for a specific holiday, unifying current and past events.

[ARTS] MED (8) 4 :
4) Modify and refine media artworks, improving technical quality and intentionally accentuating selected expressive and stylistic elements, to reflect an understanding of purpose, audience, and setting.

[ARTS] MED (8) 12 :
12) Compare, contrast, and analyze how various forms, methods, and styles in media arts productions manage audience experience and create intention.

Subject: Arts Education (6 - 8)
Title: Media Awareness II: Key Concepts in Advertising
URL: https://www.kennedy-center.org/education/resources-for-educators/classroom-resources/lessons-and-activities/lessons/6-8/media-awareness-II-key-concepts-in-advertising/
Description:

Students will discuss the purpose, target audience, and value of advertisements.  Students will create original, hand-drawn advertisements. They will continue to work on their advertisements by adding more details, such as color, text, and symbols (such as price).



ALEX Classroom Resources: 1

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