Phase: | After/Explain/Elaborate |
Activity: | 1. The teacher will ask students to recall Coca-Cola Commercials that they have seen. What is the purpose and/or message of the commercial? What emotions are used by Coca-Cola to sell their product? - Piensen en los anuncios de Coca-Cola que han visto. 2. The teacher will play several of the following Coca-Cola commercials from various decades (You can choose the ones you would like to share). After each video, the students will briefly identify the purpose and message of the commercial.
3. The teacher will present the 2015 Coca-Cola Commercial (Mexico) to the students. The teacher will prompt students to discuss the purpose and message of this commercial as a whole class or in small groups. - ¿Cuál es el propósito/el mensaje del anuncio? - ¿Es diferente el mensaje de este anuncio (2015) en comparación con los otros anuncios de Coca-Cola? 4. The teacher will distribute a copy of an article by El País analyzing the 2015 commercial. The students will be asked to read individually and reflect on the following essay prompt: ¿Piensas que el anuncio alimenta los estereotipos y discriminación contra los indígenas? *Article directly from a website *Article on a document with space for vocabulary & essay prompt Students will write a 1-2 paragraph short essay expressing their opinion and turn the assignment in to the teacher. Teachers will grade the short essay according to his/her preferred short essay rubric. |
Assessment Strategies: | |
Advanced Preparation: | Make sure that the videos are not blocked on your school wifi. Prepare copies of the news article for each student. Students should have prior knowledge of cultural aspects and challenges facing indigenous groups of Latin America. Refer to Indigenous Voices: Cultural Identity and Challenges Phase 1 & Phase 2 Activities. |
Variation Tips (optional): | If Indigenous Voices: Cultural Identity and Challenges Phase 1 & Phase 2 Activities are used then this is the final activity or if your students are of a higher proficiency level, encourage students to incorporate information learned about the cultural identity facts and challenges facings indigenous groups in relation to the commercial. The essay length can also be extended based on proficiency level. |
Notes or Recommendations (optional): | For higher proficiency levels, provide students will the following document that can assist them with discourse connecting words to advance their writing skills. https://drive.google.com/file/d/1HDRH54TW4aDsEWW2gqMdaq-8aXnM2rAH/view?usp=sharing |
Keywords and Search Tags: | Advertisement, CocaCola, Culture, Identity, Indigenous Groups, Spanish |