ALEX | Alabama Learning Exchange

Critical Viewing: Cigarette Ads

Classroom Resource Information

Title:

Critical Viewing: Cigarette Ads

URL:

https://thinktv.pbslearningmedia.org/resource/b9212b88-b3bb-4e76-87e5-43b3d33395ea/b9212b88-b3bb-4e76-87e5-43b3d33395ea/

Content Source:

PBS

Type:

Informational Material

Overview:

Students will analyze four different cigarette ads to understand the meaning of critical viewing and active viewing. They have an opportunity to study the elements— in this case, an advertisement for tobacco, and consider a series of questions, each designed to elicit important clues and information. This interactive learning activity can be used during a lesson on how social media influences health behaviors or when studying author's purpose.

Content Standard(s):

Health Education
HE (2019)
Grade: 6

6.2.3) Investigate how messages from media influence health behaviors.

Examples: social media, fast food advertisements, editing photos to enhance physical appearance

English Language Arts
ELA2021 (2021)
Grade: 6

1. Identify and explain an author's rhetorical choices, including point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings, to develop central and supporting ideas.

Unpacked Content

Teacher Vocabulary:

Rhetorical choices
Point of view
Purpose
Anecdotes
Figurative word meaning
Connotative word meaning
Technical word meaning
Central idea
Supporting idea

Knowledge:

1. Students know:

Authors make specific rhetorical choices in their writing to convey meaning.
Rhetorical devices include point of view, purpose, personal anecdotes, and word choice.
Authors develop the main idea of the text by including supporting details to further elaborate on the text's central meaning.

Skills:

1. Students are able to:

Identify an author's rhetorical choices related to point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings.
Explain why an author made particular rhetorical choices related to point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings.
Explain how an author's rhetorical choices developed the central and supporting ideas of the text.

Understanding:

1. Students understand that:

When writing a text, authors make specific decisions about the structure, format, and vocabulary to accurately convey their central idea.

Tags:

cigarettes, media ads, smoking

License Type:

Custom Permission Type
See Terms: https://thinktv.pbslearningmedia.org/help/terms-of-use/
For full descriptions of license types and a guide to usage, visit :
https://creativecommons.org/licenses

Accessibility

Text Resources: Content is organized under headings and subheadings

Comments

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This resource provided by:

Author:

Michelle Frye

ALEX Classroom Resource

Critical Viewing: Cigarette Ads