Courses of Study : Career Tech: Marketing, Sales, and Service

1 ) Categorize elements of the promotional mix and their applications in a competitive economic environment.

2 ) Determine techniques used to segment advertising, promotion, products, and services for potential markets.

3 ) Utilize research results to determine regulations affecting ethical issues related to sales and promotion.

4 ) Design an advertising and promotional campaign, including identifying a target market, determining media use, preparing a budget, and developing a timeline for a product or service.

5 ) Determine the importance of wholesale, retail, and professional sales in a free enterprise economy.

6 ) Create sales promotion materials, including slogans, brochures, catalogs, and cross promotions that incorporate company image and design through the use of various forms of technology.

7 ) Demonstrate effective sales presentation skills, including obtaining product knowledge, developing a customer base, and determining sales techniques.

8 ) Identify effective Internet sales methods used for Internet presentations and Internet commerce.

9 ) Identify various follow-up sales techniques for obtaining customer referrals for future sales.

10 ) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in professional sales and promotion.