Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
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1 ) Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.
Categorizing target markets
Evaluating the marketing mix and segmentation and their contribution to successful marketing
Differentiating between marketing and merchandising
Differentiating between indirect and direct marketing
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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2 ) Differentiate among laws and regulations associated with marketing.
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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3 ) Explain differences among the business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing.
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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4 ) Analyze methods of conducting market research to gain a competitive edge.
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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5 ) Explain economic concepts, international trade, and the free enterprise system in a global economy.
Determining the interrelationship of business, government, and individuals
Evaluating the effect of cultural beliefs and values on economic goals and decisions
Determining the role e-commerce plays in the marketing of goods and services
Assessing the role of government in a free enterprise system
Analyzing the use of natural resources and recycling in economic systems
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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6 ) Explain the concepts and techniques of selling.
Analyzing customer buying decisions for factors that influence them
Demonstrating the selling process and techniques used in marketing and management
Performing calculations for completing sales transactions
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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7 ) Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.
Distinguishing between institutional and promotional advertising media
Combining elements of advertising and merchandising for developing display
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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8 ) Use cost analysis to evaluate methods for purchasing and distributing merchandise.
Comparing methods of stock handling and inventory control
Explaining the process of ordering and receiving
Determining the most efficient channels of distribution
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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9 ) Critique factors affecting pricing decisions.
Evaluating branding, packaging, labeling, and pricing strategies
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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10 ) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in marketing.
Demonstrating the employment process, including job source research; résumé preparation; letters of application, acceptance, refusal, and resignation; application form completion; and mock interviews
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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11 ) Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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12 ) Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology.
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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13 ) Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.
Preparing support materials to accompany presentations
Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminology
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Marketing, Sales, and Service (2009) |
Grade(s): 9 - 12 |
Marketing Principles |
All Resources: |
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14 ) Demonstrate the ability to write clear directions, descriptions, and explanations as used in the workplace.
Explaining steps of a new product development as it relates to the product life cycles
Explaining the types and purposes of consumer and business credit
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