Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
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1 ) Identify rules, regulations, employability skills, and their purposes related to the advertising design program.
Describing professional relationships with coworkers and employers in advertising design
Identifying art careers and related postsecondary education options
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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2 ) Identify personal and laboratory safety rules, regulations, and procedures for fire, electrical tools, and equipment in advertising design.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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3 ) Solve advertising design problems using media, techniques, and processes.
Utilizing research in advertising design to solve problems
Applying decision-making techniques to advertising design, including thumbnails, rough drafts, and comprehensives
Recognizing multicultural and nonsexist dimensions of an advertising design
Evaluating results of actions implemented in advertising design problems
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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4 ) Use basic mathematics, writing, and science skills in advertising designs for scaling, page composition, media properties, and material costs.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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5 ) Demonstrate rendering skills and techniques used in advertising design.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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6 ) Apply color psychology and basic methods of digital color management to advertising design.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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7 ) Identify the role of color in marketing and branding through advertising design projects.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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8 ) Recognize the role of visual communication from the prehistoric era to the present.
Examples: cave paintings, Gutenberg press, digital photography
Identifying characteristics and purposes of a variety of historical and cultural works of art
Describing the function and meaning of specific advertising media from a variety of cultures, times, and places
Analyzing ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising
Analyzing selected illustrations for historical and cultural influences and aesthetics
Analyzing layouts and designs for visual, spatial, and functional differences throughout history
Describing specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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9 ) Demonstrate strategic processes in advertising design, including techniques of research and analysis, thinking, and copywriting.
Justifying artist intention and purpose in selected works, illustrations, and layouts
Comparing themes, issues, and modes of expression in advertising with other creative disciplines
Selecting subjects, symbols, and ideas from daily life as subject matter for design
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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10 ) Demonstrate skills in desktop publishing as they apply to advertising design.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
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11 ) Critique advertising design projects for compositional accuracy.
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Arts, A/V Technology, and Communication (2009) |
Grade(s): 9 - 12 |
Introduction to Advertising Design |
All Resources: |
0 |
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12 ) Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design.
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