ALEX Learning Activity

Students will use an online storyboard program to plan a commercial for a high-interest product, drawing on personal experience and the work of others, that communicates a student-selected message. This message will communicate the identified ideals of the company and will have re-imagined the elements and principles of design from an already existing commercial for that product.

This is the fourth activity in a series of four to meet Media Arts Standard 5.1:

Using Productive Thinking in Media Arts
Identifying and Choosing a Message in Media Arts
Cracking the Code in Media Arts
Storyboarding in Media Arts

This activity was created as a result of the Arts COS Resource Development Summit.

Learning Targets:

I can draw on my own experiences and the work of others to create an online storyboard that communicates my choice of message and uses my choice of the elements and principles of design within the ideals of the product's company.

From the previous activity, Identifying and Choosing a Message in Media Arts, students will use their own message--that fits the company's ideals-- to plan a commercial for their self-selected high-interest product and also use their own design choices, from the precious activity Cracking the Code in Media Arts, to create an online storyboard. 

Depending on age, the product for which the students are creating a commercial may be self-selected and subject to teacher approval or teacher selected. The product choice should be based on being age-appropriate and having an age-appropriate commercial.

Students will use the online program Storyboard That to write any dialogue as well as any narration or stage directions and assign visual images to each frame of the storyboard. 

Students will share their storyboards with at least one other classmate and receive feedback. 

Students will complete a self-review of their work after hearing feedback from peers.

Students will revise their work and present to the class.

During the presentation, students should be able to answer questions about the "internal" and "external" influences that shaped their decisions. 
For example, an internal influence is a personal experience, like a family vacation, and an external influence is the original commercial viewed, peer feedback, or someone else's work. 

Formative Assessment: Storyboarding Self Review

Summative Assement: Media Arts Product Review from Teacher

Students should have completed the following lessons:
Using Productive Thinking in Media Arts
Identifying and Choosing a Message in Media Arts
Cracking the Code in Media Arts

Student copies of Storyboarding Self Review.

Set up Storyboard That accounts.

Introduce students to Storyboard That and practice using this online program.

Students may storyboard on paper.

Students may work in groups of two or more to storyboard a group idea.

Depending on age, the product for which the students are creating a commercial may be self-selected and subject to teacher approval or teacher selected. The product choices should be based on being age-appropriate and having an age-appropriate commercial.

This is one activity in a series of activities to address Standard Cr.5.1.1 in Media Arts.

Associated activities are as follows:
Using Productive Thinking in Media Arts
Identifying and Choosing Message in Media Arts
Cracking the Secret Code in Media Arts

This activity can be used as an extension activity for the above lessons or as part of the lessons; working toward actually making the commercial from their storyboards.