Persuasive Techniques in Advertising

  Classroom Resource Information  

Title:

Persuasive Techniques in Advertising

URL:

http://readwritethink.org/classroom-resources/lesson-plans/persuasive-techniques-advertising-1166.html

Content Source:

ReadWriteThink
Type: Lesson/Unit Plan

Overview:

Students will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The unit will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.

The updated link for the Comic Creator resource is https://www.readwritethink.org/classroom-resources/student-interactives/comic-creator.

The updated link for the Printing Press resource is https://www.readwritethink.org/classroom-resources/student-interactives/printing-press

Content Standard(s):
English Language Arts
ELA2021 (2021)
Grade: 9
R3. Utilize active listening skills in formal and informal conversations, following predetermined norms.
English Language Arts
ELA2021 (2021)
Grade: 9
R4. Use digital and electronic tools appropriately, safely, and ethically.
English Language Arts
ELA2021 (2021)
Grade: 9
R5. Utilize a writing process which includes planning, revising, editing/peer-editing, and rewriting to create a focused, organized, and coherent piece of writing for a specific purpose and audience.
English Language Arts
ELA2021 (2021)
Grade: 9
5. Analyze the impact of context and organizational structures on theme, tone, and the meaning of the work as a whole.
English Language Arts
ELA2021 (2021)
Grade: 9
8. Through active listening, evaluate tone, organization, content, and non-verbal cues to determine the purpose and credibility of a speaker.
English Language Arts
ELA2021 (2021)
Grade: 9
11. Participate in collaborative discussions involving multiple perspectives, responding and contributing with relevant evidence and commentary.
English Language Arts
ELA2021 (2021)
Grade: 9
18. Analyze a speaker's rhetorical, aesthetic, and organizational choices in order to determine point of view and purpose.
English Language Arts
ELA2021 (2021)
Grade: 10
R3. Utilize active listening skills in formal and informal conversations, following predetermined norms.
English Language Arts
ELA2021 (2021)
Grade: 10
R4. Use digital and electronic tools appropriately, safely, and ethically.
English Language Arts
ELA2021 (2021)
Grade: 10
R5. Utilize a writing process which includes planning, revising, editing/peer-editing, and rewriting to create a focused, organized, and coherent piece of writing for a specific purpose and audience.
English Language Arts
ELA2021 (2021)
Grade: 10
5. Analyze context and organizational structures to determine theme, tone, and the meaning of the work as a whole.
English Language Arts
ELA2021 (2021)
Grade: 10
8. Through active listening, evaluate tone, organization, content, and non-verbal cues to determine the purpose and credibility of a speaker.
English Language Arts
ELA2021 (2021)
Grade: 10
11. Participate in collaborative discussions involving multiple perspectives, responding and contributing with relevant evidence and commentary.
English Language Arts
ELA2021 (2021)
Grade: 10
15. Create and deliver an individual or collaborative presentation that is suitable in purpose and tone for its intended audience and occasion.

Examples: speaking to defend or explain a digital poster, multimedia presentation, or video in an area of interest related to college or career choices
English Language Arts
ELA2021 (2021)
Grade: 10
18. Analyze a speaker's rhetorical, aesthetic, and organizational choices in order to determine point of view and purpose.

Examples: Analyze Mahatma Gandhi's "Quit India" speech.
Analyze "The Appeal of 18 June" by Charles de Gaulle.
English Language Arts
ELA2021 (2021)
Grade: 11
R3. Utilize active listening skills in formal and informal conversations, following predetermined norms.
English Language Arts
ELA2021 (2021)
Grade: 11
R4. Use digital and electronic tools appropriately, safely, and ethically.
English Language Arts
ELA2021 (2021)
Grade: 11
R5. Utilize a writing process which includes planning, revising, editing/peer-editing, and rewriting to create a focused, organized, and coherent piece of writing for a specific purpose and audience.
English Language Arts
ELA2021 (2021)
Grade: 11
5. Evaluate structural and organizational details in literary, nonfiction/informational, digital, and multimodal texts to determine how genre supports the author's purpose.
English Language Arts
ELA2021 (2021)
Grade: 11
10. Through active listening, evaluate tone, organization, content, and non-verbal cues to determine the purpose and credibility of a speaker.
English Language Arts
ELA2021 (2021)
Grade: 11
12. Collaborate on writing tasks in diverse groups, making necessary compromises to accomplish a goal, sharing responsibility for collaborative work, and showing respect for the individual contributions of each group member.
English Language Arts
ELA2021 (2021)
Grade: 11
17. Use images, sound, animation, and other modes of expression to create or enhance individual or collaborative digital and multimodal texts that are suitable in purpose and tone for their intended audience and occasion.
English Language Arts
ELA2021 (2021)
Grade: 11
18. Create and deliver an oral presentation, created collaboratively from individual contributions, that is suitable in purpose and tone for its intended audience and occasion.

Examples: speaking to defend or explain a digital poster, multimedia presentation, or video in an area of interest related to college or career choices.
English Language Arts
ELA2021 (2021)
Grade: 11
21. Analyze a speaker's rhetorical, aesthetic, and organizational choices in order to determine point of view, purpose, and effectiveness.
English Language Arts
ELA2021 (2021)
Grade: 12
R3. Utilize active listening skills in formal and informal conversations, following predetermined norms.
English Language Arts
ELA2021 (2021)
Grade: 12
R4. Use digital and electronic tools appropriately, safely, and ethically.
English Language Arts
ELA2021 (2021)
Grade: 12
R5. Utilize a writing process which includes planning, revising, editing/peer-editing, and rewriting to create a focused, organized, and coherent piece of writing for a specific purpose and audience.
English Language Arts
ELA2021 (2021)
Grade: 12
10. Determine through active listening the purpose, credibility, and effectiveness of a speaker or multiple sources of information by evaluating tone, organization, content, and verbal and non-verbal cues and identifying any fallacious reasoning or distorted evidence.
English Language Arts
ELA2021 (2021)
Grade: 12
14. Actively engage in collaborative discussions about topics and texts, expressing their own ideas by respectfully contributing to, building upon, and questioning the ideas of others in pairs, diverse groups, and whole class settings.
English Language Arts
ELA2021 (2021)
Grade: 12
16. Analyze elements of audible communications and evaluate their effectiveness in terms of subject, occasion, audience, purpose, tone, and credibility of digital sources.

Examples: words, music, sound effects
English Language Arts
ELA2021 (2021)
Grade: 12
17. Use images, sound, animation, and other modes of expression to create or enhance individual or collaborative digital and multimodal texts that are suitable in purpose and tone for their intended audience and occasion.
English Language Arts
ELA2021 (2021)
Grade: 12
18. Create and deliver an oral presentation, created collaboratively from individual contributions, that is suitable in purpose and tone for its intended audience and occasion.

Examples: speaking to defend or explain a digital poster, multimedia presentation, or video in an area of interest related to college or career choices
English Language Arts
ELA2021 (2021)
Grade: 12
21. Analyze a speaker's rhetorical, aesthetic, and organizational choices in order to determine point of view, purpose, and effectiveness.
Tags: advertising, analyze, Comic Creator, marketing, media, persuasion, Printing Press, Venn Diagram
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Author: Cassie Raulston