ALEX Classroom Resources

   View Standards     Standard(s): [PE] BK1 (9-12) 9 :

BK-3.2) Research the validity of advertisements for commercial products and programs pertaining to fitness and a healthy, active lifestyle.

Examples: diet pills, energy/sports drinks

[HE] (7) 23 :

7.8.2) Describe which advertising appeals are being used in various advertisements.

Examples: bandwagon appeal, brand loyalty appeal, sex appeal

This is a producible worksheet that students can use to analyze advertisements. 

   View Standards     Standard(s): [HE] (7) 8 :

7.2.3) Describe how the media can send mixed messages about health.

Examples: advertisements concerning tobacco, alcohol, and nutrition

[HE] (7) 23 :

7.8.2) Describe which advertising appeals are being used in various advertisements.

Examples: bandwagon appeal, brand loyalty appeal, sex appeal

How are food and beverage marketers blurring the line between advertising and entertainment to engage young consumers, and why do this concern nutrition experts and children’s advocates? To what extent are product-related games, quizzes, and apps making children both recipients and tools of marketing? In this lesson, students consider various forms of advertising, then keep logs of the ads and other branded content they encounter in a specified period, and reflect on their experiences with marketing.