ALEX Classroom Resources

   View Standards     Standard(s): [PE] BK1 (9-12) 9 :

BK-3.2) Research the validity of advertisements for commercial products and programs pertaining to fitness and a healthy, active lifestyle.

Examples: diet pills, energy/sports drinks

[HE] (7) 23 :

7.8.2) Describe which advertising appeals are being used in various advertisements.

Examples: bandwagon appeal, brand loyalty appeal, sex appeal

This is a producible worksheet that students can use to analyze advertisements. 

   View Standards     Standard(s): [PE] BK1 (9-12) 9 :

BK-3.2) Research the validity of advertisements for commercial products and programs pertaining to fitness and a healthy, active lifestyle.

Examples: diet pills, energy/sports drinks

[PE] BK2 (9-12) 9 :

BK-3.2) Assess technology and social media resources for promoting a healthy, active lifestyle.

Examples: diet pills, energy/sports drinks

[PE] AK1 (9-12) 8 :

AK-3.3) Analyze consumer health products and programs related to fitness and the impact on different career choices.

By participating in this learning activity students will understand the meaning of the words valid, reliable, and unbiased; be able to evaluate the trustworthiness of online information; understand what quackery is; and identify the common persuasive techniques used to sell fraudulent products.

   View Standards     Standard(s): [PE] BK1 (9-12) 9 :

BK-3.2) Research the validity of advertisements for commercial products and programs pertaining to fitness and a healthy, active lifestyle.

Examples: diet pills, energy/sports drinks

The lessons may be given to the students for individual self-guided work, or they may be taught in a classroom or a home-school setting. This particular lesson plan is primarily effective in a classroom setting. Assessment strategies and rubrics are included. Although this resource doesn't apply specifically to fitness and active lifestyles, it gives a generic overview of how advertisers use marketing strategies to appeal to consumers.