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ALEX Classroom Resources  
   View Standards     Standard(s): [DLIT] (4) 16 :
10) Identify the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collect personal information.

Examples: Search ads, pay-per-click ads, banner ads, targeted ads, in-game ads, email ads.

[DLIT] (5) 18 :
12) Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Examples: personalized web experiences based on tailored web searches, maintaining search history, quicker access to relevant information.

Subject: Digital Literacy and Computer Science (4 - 5)
Title: RUFF RUFFMAN: Say? Cheese!
URL: https://aptv.pbslearningmedia.org/resource/ruff16-pd-cheese/wgbh-ruff-ruffman-say-cheese/
Description:

Hear the pros and cons of online advertising from the much-loved character Ruff Ruffman, in this animated video from RUFF RUFFMAN: HUMBLE MEDIA GENIUS. With his uniquely comical style, Ruff helps students acquire some key twenty-first-century skills. This resource is part of the RUFF RUFFMAN: HUMBLE MEDIA GENIUS Collection. This video can be played to introduce a lesson on identifying the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collecting personal information.


   View Standards     Standard(s): [DLIT] (5) 16 :
10) Identify appropriate and inappropriate uses of communication technology and discuss the permanence of actions in the digital world.

[DLIT] (5) 18 :
12) Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Examples: personalized web experiences based on tailored web searches, maintaining search history, quicker access to relevant information.

Subject: Digital Literacy and Computer Science (5)
Title: You Won't Believe This!
URL: https://www.commonsense.org/education/digital-citizenship/lesson/you-wont-believe-this
Description:

The internet is full of catchy headlines and outrageous images, all to make us curious and get our attention. But kids don't usually realize: What you click on isn't always what you get. Show your students the best ways to avoid clickbait online.

Students will be able to:
  • Define "the curiosity gap."
  • Explain how clickbait uses the curiosity gap to get your attention.
  • Use strategies for avoiding clickbait.

Users will need to create a free account to access this resource.


   View Standards     Standard(s): [DLIT] (5) 3 :
R3) Assess the validity and identify the purpose of digital content.

[DLIT] (5) 18 :
12) Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Examples: personalized web experiences based on tailored web searches, maintaining search history, quicker access to relevant information.

Subject: Digital Literacy and Computer Science (5)
Title: Reading News Online
URL: https://www.commonsense.org/education/digital-citizenship/lesson/reading-news-online
Description:

Kids find and read the news in lots of different ways. But studies show they're not very good at interpreting what they see. How can we help them get better? Teaching your students about the structure of online news articles is an important place to start.

Students will be able to:
  • understand the purposes of different parts of an online news page.
  • identify the parts and structure of an online news article.
  • learn about things to watch out for when reading online news pages, such as sponsored content and advertisements.

Users will need to create a free account to access this resource. 


   View Standards     Standard(s): [DLIT] (5) 18 :
12) Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Examples: personalized web experiences based on tailored web searches, maintaining search history, quicker access to relevant information.

[DLIT] (9-12) 17 :
11) Model and demonstrate behaviors that are safe, legal, and ethical while living, learning, and working in an interconnected digital world.

a. Recognize user tracking methods and hazards.

Examples: Cookies, WiFi packet sniffing.

b. Understand how to apply techniques to mitigate effects of user tracking methods.

c. Understand the ramifications of end-user license agreements and terms of service associated with granting rights to personal data and media to other entities.

d. Explain the relationship between online privacy and personal security.

Examples: Convenience and accessibility, data mining, digital marketing, online wallets, theft of personal information.

e. Identify physical, legal, and ethical consequences of inappropriate digital behaviors.

Examples: Cyberbullying/harassment, inappropriate sexual communications.

f. Explain strategies to lessen the impact of negative digital behaviors and assess when to apply them.

Subject: Digital Literacy and Computer Science (5 - 12)
Title: What’s the Big Deal About Internet Privacy?
URL: https://www.commonsense.org/education/lesson/whats-the-big-deal-about-internet-privacy-9-12
Description:

Students explore the concept of privacy in their everyday lives, and as it relates to using the Internet. Students examine a scenario in which a research company collects information about them. They reflect on concerns they might have, and they learn about the kinds of information websites collect. They learn that sites are required to post their privacy policies and that kids should check those policies on the sites they visit.

Students will be able to:

• explore the concept of privacy in both a real-world setting and online.

• understand how and why companies collect information about visitors to their websites.

• learn and use online privacy terms.

• learn that websites are required to post privacy policies.

 


ALEX Classroom Resources: 4

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